Dale Hefer BOOKS
Two published books. One a Wits Business School recommended text. One a number one Exclusive Books bestseller.
FROM WITBLITS TO VUVUZELAS: MARKETING IN THE NEW SOUTH AFRICA
Published by Oshun Books, an imprint of Random House Struik, 2010.
ISBN: 978-1-77020-029-6
Written at a time when South African marketing was undergoing fundamental change, From Witblits to Vuvuzelas tackles how marketers need to think differently about a country in transition – its people, its culture, its contradictions and its commercial opportunities. It became recommended reading at the Wits Business School.
“There is something special about reading an uncompromisingly South African book that could take its place with the best of its genre on international bookshelves.” – Sunday Times
“A landmark in South African marketing.” – Victor Dlamini
“Done the industry a service.” – Andy Rice
“Well worth the read.” – Jeremy Maggs
HUSTLING, HAPPINESS AND A BLOW-UP DOLL NAMED PERCY: AN UNUSUAL GUIDE TO SUCCESS AND CONTENTMENT
Published by Jonathan Ball Publishers, 2021.
ISBN: 978-1-77619-090-4
Part memoir, part business guide, entirely honest. It draws on personal stories – from building and selling ChilliBush to the journey to sobriety – to deliver practical lessons for anyone navigating an unpredictable world. Reached number one on the Exclusive Books bestseller list in the week of its launch.
“Extraordinarily, unflinchingly honest and human.” – Bronwyn Williams, Bizcommunity
Both books available from Exclusive Books and Jonathan Ball at jonathanball.co.za. Also available on Amazon internationally.
