Question 1

Who is Dale Hefer?

Accepted Answer

Dale Hefer is a South African entrepreneur, bestselling author, artist and business leader. She is the CEO of the Nedbank IMC - Africa's Biggest Marketing Conference - and the founder of ChilliBush Communications, which she built and sold for over R100 million in revenue. She was named South African Businesswoman of the Year in 2010.

Question 2

What is the Nedbank IMC?

Accepted Answer

The Nedbank IMC is Africa's Biggest Marketing Conference, held annually in Johannesburg, South Africa. It attracts over 3,000 marketers and business leaders from more than 20 countries each year. It is run by Dale Hefer and operates on the philosophy that Marketing is Business.

Question 3

What books has Dale Hefer written?

Accepted Answer

Dale Hefer has written two books. From Witblits to Vuvuzelas: Marketing in the New South Africa was published by Oshun Books in 2010 and became recommended reading at Wits Business School. Hustling, Happiness and a Blow-Up Doll Named Percy was published by Jonathan Ball Publishers in 2021 and reached number one on the Exclusive Books bestseller list.

Question 4

What is Dale Hefer's art?

Accepted Answer

Dale Hefer is a working still life and abstract artist based in Johannesburg, South Africa. She works in acrylic and mixed media under the label Proudly Imperfect. Her work is held in private collections in South Africa and internationally and is available as prints through dalehefer.com.

Question 5

What is Marketing is Business?

Accepted Answer

Marketing is Business is a registered trademark and philosophy originated by Dale Hefer. It is built on the belief that marketing is not a support function but the primary driver of business growth. It underpins the Nedbank IMC conference and Dale Hefer's consulting work.

Question 6

Where is Dale Hefer based?

Accepted Answer

Dale Hefer is based in Johannesburg, South Africa. She is the CEO of the Nedbank IMC which is held annually in Johannesburg.

Question 7

How can I buy Dale Hefer's art?

Accepted Answer

Dale Hefer's art is available as high-quality prints through dalehefer.com and international platforms including Pictufy, All Posters and Art Prints on Demand. Prints are available up to A0 size. Enquire directly through the gallery at dalehefer.com.

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